The major supermarket that’s cheaper than Aldi and Lidl for a £ 20 shop

As shoppers continue to be hit by the cost of living crisis, customers are changing their habits at the supermarket. Whether it’s seeking out those offersor hunting for the yellow stickerspeople are doing all they can to try to keep costs down.

But it’s not just shoppers making changes, supermarkets themselves are fighting it out to get as much custom as they can. And while we hear a lot about budget retailers Aldi and Lidl, they’re not necessarily always the cheapest.

Over recent weeks we’ve been looking across all the supermarkets to get an overview of the prices and deals they offer. From Clubcard and bulk buy deals at Tescoto Morrisons’ Savers range and Sainsbury’s Aldi Price Match scheme, there are savings to be made at each one.

READ MORE: The cheapest go-to supermarket for Britain’s biggest family the Radfords

But it seems that the one really putting Aldi and Lidl to shame is Asda. I bought a number of items from all three to show how it isn’t always the budget stores offering the lowest prices.

The cost of all 13 items at Asda cost a total of £ 21.16, compared with Aldi’s £ 22.16 and Lidl’s £ 22.54. Asda came out cheapest for butter, fish fingers, orange squash, cheddar cheese, corned beef, mini savory eggs and a whole chicken.



Our shopping from Lidl
Our shopping from Lidl

For another three items, each of the supermarkets had exactly the same prices – 59p for a tin of tuna, £ 1.29 for 15 eggs and £ 1.93 for a pack of six toilet rolls.

Aldi says the comparison is ‘wholly misleading’ as the products aren’t like for like. It says Asda’s value butter, squash and corned beef for instance are ‘inferior’ products to compared to its ‘standard tier’ products.

With the scotch eggs, its says the Aldi pack includes 18, whereas Asda’s has 12, however the weight of both is the same – 216g – so I guess it depends how you like your portions as to which you’d prefer.

A number of factors appear to be behind Asda’s success in the shopping stakes. Its Smart Price rangewhich is in the process of changing over to a new Just Essentials range, is well-known for its low cost products.



Asda's shop worked out cheapest
Asda’s shop worked out cheapest

There are savings to be made with its Roll Back prices, and recently the retailer announced new two promotions. Dropped & Locked has seen the price of more than 100 products reduced until the end of the year, and last week it announced a price match with Home Bargains.

Don’t get me wrong, there are still lots of products where Aldi and Lidl beat Asda and the other main supermarkets hands down. But perhaps they’ve been too focused on competing with each other to see that one of the big boys is getting ahead of the game.

A spokesperson for Asda said: “‘We know how much the cost of living is worrying our customers right now and we’re doing everything we can to keep prices as low as possible on their shopping, which is why we are the best value of the supermarkets in this survey and other independent research carried out by the Grocer and Which? magazines.

“This month we are expanding our best value range to create Just Essentials by Asda, meaning customers will be able to choose from a selection of more than 300 everyday products on the tightest budget – and when coupled with our Dropped & Locked price promise means that they can make their money go further as Asda. ”

A spokesperson for Aldi said: “Basket comparisons like this that don’t compare like-for-like products can be wholly misleading.
Other reputable price surveys always find Aldi to be significantly cheaper than any of the Big Four supermarkets.

“Our customers make significant savings every time they shop with us which is why we were named 2021 Cheapest Supermarket of the Year by consumer champion Which ?.”

We have approached Lidl for a comment.



Three of the products, including tuna at 59p a tin, cost exactly the same at each supermarket
Three of the products, including tuna at 59p a tin, cost exactly the same at each supermarket

Asda

Butter 250g – £ 1.45

Tin of tuna – 59p

Fat free yoghurt 1 liter – £ 1

Apples six-pack Royal Gala – 95p

Omega fish fingers 30-pack – £ 2.95

Orange juice 1.5 liter (2 x 750ml) – 82p

Mature cheddar cheese 825g – £ 3.65 (equates to £ 3.98 for 900g)

Corned beef – £ 1.65

Mini savory eggs 216g – £ 1

Eggs 15-pack – £ 1.29

Whole chicken – £ 2.89

Baby wipes (60-pack) – 66p

Toilet rolls 6-pack – £ 1.93

Total – £ 21.16



Our Asda shop
Our Asda shop

Aldi

Butter 250g – £ 1.75

Tin of tuna – 59p

Fat free yoghurt 1 liter (2 x 500ml) – 90p (reduced from usual £ 1.30)

Apples six-pack Royal Gala – 95p

Omega fish fingers (2 x 15-pack) – £ 2.98

Orange juice 1.5 liter – 89p

Ripe cheddar cheese 900g – £ 3.99

Corned beef – £ 1.79

Mini savory eggs 216g – £ 1.49

Eggs 15-pack – £ 1.95 (cheaper pack can be bought for £ 1.29)

Whole chicken – £ 2.99

Baby wipes (60-pack) – 62p

Toilet rolls 6-pack – £ 1.93

Total – £ 22.16



Aldi's yoghurt worked out cheaper because of a current offer, but overall the bill was higher than at Asda
Aldi’s yoghurt worked out cheaper because of a current offer, but overall the bill was higher than at Asda

Lidl

Butter 250g – £ 1.69

Tin of tuna – 59p

Fat free yoghurt 1 liter (2 x 500ml) – 90p

Apples six-pack Royal Gala – £ 1.19

Omega fish fingers (2 x 15-pack) – £ 2.98

Orange juice 1.5 liter – 89p

Ripe cheddar cheese 900g – £ 3.99

Corned beef – £ 1.99

Mini savory eggs 216g – £ 1.49

Eggs 15-pack – £ 1.29

Whole chicken – £ 2.99

Baby wipes (60-pack) – 62p

Toilet rolls 6-pack – £ 1.93

Total – £ 22.54



The shopping from Lidl worked out as the most expensive
The shopping from Lidl worked out as the most expensive

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