Major major corporations around the world choose to sponsor sports teams and events. Over the past decade, a rising number of online gambling companies have actively supported sports teams, resulting in a win-win partnership for both parties. Online casinos have increased their support of the football sector in particular.
Some of Europe’s most prestigious have received sponsorship from various licensed online casino operators that are listed at casinobonusesnow.com. For example, PSG FC in France, Manchester City FC in England, Real Madrid CF in Spain, and Juventus FC in Italy have all benefited from positive interactions with top-tier online casino brands.
In the United States, however, the National Football League has tight and unique laws regulating the sponsorship of their clubs’ activities and venues. The NFL strictly prohibits any affiliation with gambling, and it has no official sponsors who are online gambling businesses. Nevertheless, given the current wave of regulatory reforms addressing online gaming in the United States and around the world, the current status quo may alter shortly.
Comparing Sponsorships in USA and Europe
The football industry has experienced significant diversification as successful corporations come out to sponsor football teams. Major online casinos partner with organizations to promote betting while providing funding to the corresponding sporting teams. Despite their strict rules, this partnership has kept NFL in the sponsorships.
The National Football League (NFL) is one of America’s most popular sports. Millions of people watch it on television, and it has millions of fans hence its tremendous marketing value. The league also values integrity and has policies in place to protect its players. Gambling, according to the league, poses potential risks to the competition’s integrity and, as a result, can have a negative impact on team cohesion. As a result, most online casino providers have been excluded from the sponsorship deal. The league forbids all of its associations from engaging in any gambling activity that could have a negative impact on the organization.
However, sports books are another matter. These companies have been approved as partners and are thus in accordance with NFL partnership policies. The NFL announced in 2021 that they had reached agreements with FOX Bet, BetMGM, PointsBEt, and WynnBET to become approved partners.
This comes after the League announced its first-ever partnership with Caesars Entertainment, Draft Kings, and FanDuel in the United States. These collaborations give the companies the right to use NFL trademarks in the sports betting category and integrate them into NFL O% properties. Furthermore, the companies can offer retail and online sports betting.
Sponsorships in European Soccer
With few restrictive sponsorship policies, the European Soccer Leagues have seen more developments. Several large and small companies have proposed attractive deals to provide financial support to the majority of European soccer clubs for marketing rights.
These businesses, mostly online casinos, see football as a way to increase brand awareness and revenue. They attract fans to their sites by partnering with beloved football clubs and allowing them to place bets and later receive payouts on winnings.
Online casinos have approached European football club giants such as Bayern Munich about forming a partnership. This world-leading football club has broken records by winning six trophies in a single season. They have also won three UEFA competitions and are set to win even more.
Their exceptional performance has propelled them to the forefront of financial marketing. They were previously sponsored by Bwin, but the partnership was dissolved. Typically, a German Online casino, later approached them and they signed a partnership.
Furthermore, Real Madrid, the Spanish football giant, is one of the teams that has received sponsorship. The club has broken records by winning the UEFA Champions League and La Liga multiple times, and it has since received sponsorship from a number of online casinos.
Chelsea, Manchester United, Manchester City, West Ham United, Everton, and AC Milan are among the other European football clubs that have partnered with online casinos. These alliances give fans and members of these football clubs access to exclusive casino promotions, bonuses, and rewards from top casino providers.
BetFred, which has partnered with Manchester United, and 8XBet, which has partnered with Manchester City, are also two casino providers dominating the soccer scene in England.
With the ever-growing interest in the world’s most popular sport, online sports betting is becoming more popular. Most websites host betting platforms where members can watch sports while live betting on their favorite football teams. The number of football clubs sponsored by online companies has also increased dramatically across all continents, as both parties benefit from the partnership by increasing revenue.
The NFL is more restrictive about what kinds of businesses can sponsor their teams’ events
Finally, each of these sporting jurisdictions has different policies regarding sports betting. Online gambling laws vary by state in America, the NFL policy prohibits players from receiving sponsorship money earned directly or indirectly through their association with gambling.
The European leagues are more accommodating to their associates, allowing them to advance their careers with these betting and gambling sites. It is also worth noting that the NFL has not completely ruled out any involvement with online betting sites.